Stan Billue's Blog

August 24, 2015

How To Melt Buying Resistance

Filed under: Stan Billue's Personal Blog — Tags: , , , — Stan Billue @ 6:48 pm

Have you ever heard this…

“People buy from people they KNOW… LIKE and TRUST?”

You probably have.

Makes sense, too. Because people tend to shy away from strangers.

Yet, every day salespeople break this simple rule.

How?

By approaching cold prospects in ways that do not get those prospects to know, like and trust them. Take cold calling for instance. Nothing wrong with it. Except that people don’t like being approached by strangers in this manner.

Do you? How happy are you when you get a cold call?

Your reaction is similar to just about everyone else. When a stranger calls you trying to “pitch” anything (even an appointment) you are naturally resistant and skeptical.

No wonder cold calls (on average) result in 1 conversion out of 100 to 150.

Is there a better way?

You bet!

It’s called attraction marketing which consists of these steps…

Step 1: Find a problem you can solve for a target market.

Step 2: Demonstrate how you can solve that problem via some sort of free information. This could be a report, audio, video etc.

Step 3: Sift and sort pre-sold prospects so only the hottest ones engage with you over the phone or in person.

These three steps position you as a credible authority and expert on solving the problem your prospects face. By taking them through Step 2, you build a relationship. They now get to know, like and trust you.

And, in Step 3, you only talk to those who are pre-sold and willing to take the next step.

By the way, if you use the phone in any way in your business you may want to know about these…

5 Problems Facing Anyone Who Does Business By Phone

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July 13, 2015

How People Buy

Do you know — exactly — how your prospects make a buying decision?

I bet not!

In fact, I bet your sales process goes against your typical prospect’s buying process.

And that’s what causes all that friction… and tension… and stress between you and them. It comes down to a misalignment of interests. You want to sell. They want to buy… but… not when you’re ready to sell. When they’re ready to buy.

In the “How To Ease Prospects Into Buying Without A Fight” email series, we explain each of the five phases a typical buyer goes through… BEFORE… choosing a product or a vendor.

Sign up to Stan Billue’s Daily Sales Tips and get instant access to this series.

Go here now.

 

 

 

July 8, 2015

Part 2 – Why People Avoid Sales Reps Like The Plague

Yesterday you discovered an interesting quirk of human nature.

The first thing (usually) that people do BEFORE making a buying decision is…

They get DISSATISFIED with their current situation. Over time, that dissatisfaction festers, grows and becomes a dominant force in their psyche.

Which leads them to Phase 2 (Step 2) of the buying process…

Again, go back to the last purchase you made. If you are a typical consumer, you probably DID NOT get up and just go to a store to buy whatever you wanted.

For instance: You pour yourself a piping hot cup ‘o Joe. You open the fridge to douse the coffee with a little milk. But the gallon is over a week old. (Yuck!)

Now you have a problem.

Dissatisfaction sets in.

You decide to get milk… but… before you go to the store… what do you do?

I’ll let your mind spin a bit on that point and get back to it later.

Phase 2 is the exact best place to engage the prospect… get on their radar… and lead them through the rest of the buying process.

It’s the first time the prospect is going out and making contact with the business world about their problem. However, they don’t want to talk to a sales person. They don’t want to “shop” around at a physical store just yet.

Basically they don’t want to engage any vendor at this point.

Too soon.

They’ll do everything possible to avoid sales people.

In fact, I’d say, the number one reason people avoid sales reps like the plague is because the sales reps are engaging prospects at the wrong time.

The prospect needs something else first.

Before they talk to anyone in a position to sell them.

That’s why 81% of consumers… and… 94% of business buyers go online first. (See links below to articles on this subject.)

Go back to the coffee and milk example.

Before you run out to the store what happens first?

If you’re like most consumers, you pull out the sales papers to see where you can get the best deal. Walgreens sells a gallon for $3.00 but it’s just around the corner.

The supermarket has milk on sales for $2.29 but you have to buy $10 worth of groceries. (Damn! They always get you somehow.)

Sam’s Club has milk for $1.89 a gallon but you have to buy a year’s worth.

Get it?

Usually, people do a little research before deciding WHAT they’ll buy… and… from WHOM.

The bigger the purchase the more time and effort is spent in…

Phase 2: The Exploration/Fact Finding/Info Gathering/Research Phase

Think I’m blowing smoke?

Fine.

This article from Adweek should set you straight.

Oh… you sell B2B and you think these sophistimicated execs KNOW what they want before doing any research?

Puhleeeze!

This article’ll gives you the scoop on how business buyers shop.

Here’s the good news: If you know what you’re doing… then… you can position yourself as a source of valuable information. How? By providing prospects with critical research “done-for-them” that they can get from you. You become their trusted source of info they need before making a buying decision.

I’ll tell you how in tomorrow’s email.

BTW… I did this selling real estate and created a marketing and sales system that generated over $25,000,000. (The average house back them only sold for $100K in my area so the gross figure is pretty good.)

Keep your eyes peeled for the next email in the series…

May 11, 2015

He is resting now

I want to let all of Mr. Fantastic’s loyal fans know that he passed away today at 3pm. He has trained me (his step daughter) to carry his legacy on. So every one be watching the sites I’m planning on doing some type of farewell promotion for a short time. Also we still have the TOP PRODUCER PACK available which is an amazing bargain. But this promotion is coming to a close quick so any one that has been wanting to buy it, should get it soon or its going to be gone. Once that pack is gone it wont be coming back. It was a one time deal because dad wanted to help as many people as he could before he passed. We are still offering all the same services as well as our products. Every one that has subscribed to our monthly news letter i will be getting that out in the next few days. As well as starting the weekly marketing tips and positive quotes on twitter and Facebook again.

Mises Fantastic JR

Chasity

http://www.stanbillue.com

May 2, 2015

Stan Billue is the Best Sales and Script Trainer ever

I want you to know that there is not ever a sales training conversation I have with anyone where I don’t mention you and refer to your website or YouTube videos. I truly believe that you are the best sales and script trainer ever. There is not a day that goes by where I don’t think of your conversations, and what most people would believe to be subtle, insignificant details in selling, however they truly are significant. Details like: when you can’t get a commitment from a gate keeper on a time to call and you ask: “when would the worst time to call be?” or always trying to pin down a time with a prospect by offering two specific times, like 9:20 or 3:10 – never on the hour or half hour. And the list goes on and on and on…. Or your mantra of spending 1 hour a day on learning/improving your skills. It never ceases to amaze me how difficult it is for sales people to grasp that if you spend an hour everyday, and in 6 months you double your income, that this is truly your most productive hour of each day. Or self affirmations, or the how are you today . . .”I’m Fantastic”! . . . and the list goes on and on. As and engineer by degree, I always looked at objections as the end of the road, but you showed us this is the key to unlock the door and open the sale! Yes it is in the details, every single one of them, and you understand this better than anyone!

Again, I wish you and Margie the best, I just bought almost everything you have on your site, and hope this helps with your expenses.

Warmest regards,
Scott Davis, President
Contour Products, Inc.

May 1, 2015

Week #12 Health Update (5/1)

Week #12 Health Update (5/1)
I’ve now made it through 12 weeks. Although I still Pray for the best, the facts are that I continue to slip quite a bit in many areas. The pain was so intense last weekend that the Hospice Doctor doubled my Pain Meds which put me in la-la land some of the time. After enjoying a couple of mostly pain free days, I then had 2 of the worst days ever and the Doc doubled my Pain Meds yet again (which is now 3 times in the last 10 days) and the pain has become manageable. I ask that you keep Margie in your prayers and consider becoming a Friend with her on FaceBook (Margie Tucker) or Email her at brighter31@yahoo.com where you can offer her some words of encouragement and your Prayers of comfort. I know she would truly appreciate it if you could also contribute to her Fund Raising effort (even a small amount and done Anonymously) at http://www.gofundme.com/p3lgec. Now that I can’t even sallow any liquids (like my Protein Shake) I’m getting no nutrients into my body so my weight and energy continue to drop very rapidly. Hospice has explained my situation as having a Bucket with a certain amount of energy or strength left in it. Every time I do any work on the Computer or have a long phone call or visit, I use some of that up and I won’t be able to replace it. I now have to be even more jealous of what I “have” to do so I don’t use up any more of my precious energy than necessary. They also said I shouldn’t go out for any more errands, Movies, Races or even walk up and down the Stairs, etc. They added that very shortly I’ll need to or want to lie down in the Bed most of the time. Even that is a major challenge since almost every darn Bone in my Body is sore to the touch. Jimmy (my ‘Brother’) drove over again from Clearwater for a welcomed visit. Also Ric Underwood, a friend for 28 years drove up all the way from Ft. Lauderdale for a quick visit. We listed my Bass Boat and Jacuzzi For Sale on Craigslist and the Boat actually sold the 2nd day. I’m now using a Walker to get around the House and will be converting to the Wheelchair shortly. Above it all I’m STILL maintaining a positive, expectant and hopeful attitude. “I’m so strong that nothing can disturb my peace of mind”.

April 29, 2015

Stan Billue is Amazing

Love you Stan… You’re Amazing. I know when the Lord calls you home. He will say Well Done!!!! Good and Faithful Servant. It’s been my greatest pleasure. I’m confident to leave a legacy of Greatness just like you. One day, I know I’m going to Heaven too. I’ll be feeling Great just like you! Hang on my friend. Jehovah Shalom.
Chakona Blue

April 28, 2015

People love Stan Billue

“My Fantastic” if only you knew how many people love you.
Roy Edgerton

April 27, 2015

Stan Billue made the biggest impression

You have made the single biggest impression upon me than any other man in my life. I really love you like a Brother.
Ric Underwood

April 26, 2015

Stan Billue is an Inspiration

This is Amazing, I am so GLAD that i got a chance to meet you…Love your personality. Love your Inspiration. May god bless you with everything you’re going through…Love Ya’ll
Debi Barnes Hayes

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