Stan Billue's Blog

July 1, 2015

Gun To The Head Selling

There is no “magic wand.”

After marketing and selling all sorts of training products over the past 16 years (over $55,000,000 in gross sales) it’s obvious to me you can separate just about any market into two segments.

Segment One: The DOERS
Segment Two: The LOSERS

The DOERS have a certain mentality that allows them to succeed against all odds.

Which reminds me of one of my heroes…

Gary Halbert is considered as one of the best direct response sales copywriters who ever lived. In the beginning, he was struggling to get his coat-of-arms business going.

Everything he tried failed.

It was one giant failure after another.

Then he discovered that a local college had an old book which had the drawings of the earliest coat-of-arms for hundreds of last names.

Gary wanted that book.

Badly.

So he set up a meeting with the person in charge of the library.

Gary explained his situation. He asked if he could borrow the book… which… would be critical to the success of his fledgling business.

Over the course of an hour or so…

The Guy In Charge Told Gary “NO!”
Something Like… 27 TIMES.

(Would you stick it out and get brutally rejected 27 times in a row? Do you have that kind of “intestinal fortitude” to take a “licking” and come back ticking time after time?)

At the end of their meeting Gary got access to the book.

His buddy was at the meeting with him. When they left, he told Gary that he counted the number of times the guy in charge had said no. It was (as I said before) something like 27 times.

He asked Gary why he kept asking.

Gary’s response, “Because he kept giving me the wrong answer.”

You see, when it comes to succeeding at sales, having a gun-to-the-head attitude is more important than all of the sales and closing techniques combined.

It takes pit-bull tenacity. And, when you combine it with the right training… ooooh man…. the sky’s the limit.

Which “conveniently” leads me to this…

Stan Billue Product Update

Double Your Income Selling On The Phone – This is Stan’s flagship product. We are jacking the price to $497. But you can get it now for just… $77.

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