Stan Billue's Blog

July 14, 2015

Cold Calling Backlash

Fact is, consumers hate (with a capital “H”) getting cold called.

On one of my first such calls, the guy on the other end of the line got so angry he said things my “virgin” ears couldn’t handle. Which is why it’s critical to understand the steps someone takes before making a buying decision. Otherwise, you’re just intruding and creating a stressful situation for no good reason.

In the email series — How To Ease Prospects Into Buying Without A Fight — we reveal how to position yourself and your product/service as a logical choice… rather than… as an intrusion.

When you join Stan Billue’s “Daily Sales Tips” E-List you get the entire series for free.

Take a look.

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