Stan Billue's Blog

November 8, 2015

Free Phone Sales Training From Stan Billue

Filed under: Uncategorized — Stan Billue @ 7:25 pm

If you’d like Free Phone Sales Training from the “master” himself… Stan Billue… then pay close attention to this post.

We are holding a “Crazy Sales Stories” Contest.

The point of this contest is simple. Sales people, business owners and entrepreneurs can submit a story about how they generated leads… reached the “unreachable” decision maker or closed the “impossible” sale by using some unusually creative strategy.

The stories will be reviewed by us.

The winner gets the Grand Prize: Which is the best-selling phone and telemarketing sales training video series in history created by Stan Billue.

For details go here…

By the way: Everyone who submits a story gets a Free Copy of the e-book “Crazy Sales Stories.” But we need your crazy sales story by November 15, 2015.

Click here

October 29, 2015

Crazy Sales Story Contest

 I’d like to ask you a favor…

This will benefit both you and other sales people, business owners and entrepreneurs.

I’m putting together a book of what I call “crazy sales stories.”
These stories are about unusually creative ways sales people and business owners came up with to generate leads… reach decision makers… and make the “impossible” sale.
I’m looking for story submissions!
If you would be interested in sharing, just reply to…
The subject line should say… “I’m in, John!”
If I get enough responses I’ll move forward with this project… which… includes a contest.
The grand prize is Stan Billue’s bestselling phone sales and telemarketing videos series in history. Which is a real $697 value!
Plus… a number of “hot bonuses”… and everyone who submits a story gets a complimentary copy of the ebook that… for now… is titled…
Crazy Sales Stories: How Regular Salespeople Came Up With Creative Ways To Make The Impossible Sale
So do me a favor and let me know if you’re in…
Send an email to:
You’ll benefit others and yourself by participating.
Thank you.

August 28, 2015

Why The Phone Is Your Secret Sales Weapon

Nearly 100 years ago, the “Father of Direct Response Marketing” (Claude Hopkins) did a massive test.

He placed these “sells” in newspapers and tracked hundreds of thousands of inquiries.

Sell One: Call to place the order.

Sell Two: Fill out and mail in the order form.

Sell Three: Either call to order or fill out the order form and mail it in.

By far, Sell One (the call ONLY option), out-pulled the others by a margin of 3-to-1.

Various marketing tests since them have proven that consumers prefer the phone to any other way of contacting a business. Consumers would rather call…

… than write in.

… than stop by the store.

… than go to a web page.

… than fill out an online form.

… than anything.

Case in point: An article on stated, “Today, most car buyers carry smartphones. And it’s easier to use a click-to-call phone link in a dealership ad than fill out a Web site information form or send an e-mail, said Holian, whose stores sold 304 new and used vehicles in May. ”

It’s always easier for a consumer to call.

Nowadays, with smartphone use through the roof… and… the trend for smartphone use to rise continue well into the future… the PHONE is the go-to medium for consumers to interact with one another and with businesses.

The problem is, phone sales training is almost non-existent.

A recent study of the inside sales industry showed that “training” was the fifth priority on sales managers’ agenda. Inside sales reps didn’t even mention training as a priority.

Which is odd when considering that their success is squarely dependent on their ability to handle both out-bound and in-bound calls.

Here’s the point: More people today are connected to their phones than at any other time in history.  This trend is growing as new and better smartphones are developed.

Every marketing test ever done shows that consumers prefer the phone to any and every other form of communicating with a business.

And about 90% of all interactions between a business and consumer happen over the phone.

Therefore, it simply makes sense to get to know how to use the phone to handle leads… follow up with prospects… close sales… and build goodwill with existing customers.

Join The Stan Billue Phone Sales Tips E-List and discover…

How To Ease Prospects Into Buying Without A Fight.

Find out more here…

August 26, 2015

Top Inside Sales Challenge In 2015

The folks at just finished up an interesting study.

They surveyed 200 companies to discover what their top challenges are in 2015. At the top of the list (for BOTH sales managers and sales reps) was… Having Enough Leads!

For sales managers, a distant fifth was… sales training.

For sales reps, a close second was… accessing a decision maker.

Read The Forbes Article Here

So let’s consider the above…

The #1 challenge for inside sales companies is… quantity of leads.

The second biggest challenge for reps is… getting to the decision maker.

Getting leads is a function of marketing, finding the right lists, etc.

But getting to the decision maker (the second biggest problem sales reps have) is a function of training. Yet, training is the #5 priority on the list of challenges for management.

Do you see a disconnect here?

For some strange reason, it seems to me, managers want reps to get to decision makers… without… the right training to do so.

Kinda silly.


If sales managers want reps to engage with more decision makers they need to…

Set up better marketing systems so decision makers are interested in talking with the sales reps. This is the number one reason sales reps don’t get through to decision makers. Because the decision makers are not interested in being pestered by sales people.

On the other hand, if marketing systems were set up that PRE-SOLD decision makers on the solution the company is offering… then… more of them would be willing to talk to the reps for further explanation, etc.

In addition, phone sales training would assist sales reps in getting past gatekeepers in a professional manner… and… reaching more of those decision makers.

What do you say?


Discover How To Ease Prospects Into Buying Without A Fight

Go here…


August 24, 2015

How To Melt Buying Resistance

Filed under: Stan Billue's Personal Blog — Tags: , , , — Stan Billue @ 6:48 pm

Have you ever heard this…

“People buy from people they KNOW… LIKE and TRUST?”

You probably have.

Makes sense, too. Because people tend to shy away from strangers.

Yet, every day salespeople break this simple rule.


By approaching cold prospects in ways that do not get those prospects to know, like and trust them. Take cold calling for instance. Nothing wrong with it. Except that people don’t like being approached by strangers in this manner.

Do you? How happy are you when you get a cold call?

Your reaction is similar to just about everyone else. When a stranger calls you trying to “pitch” anything (even an appointment) you are naturally resistant and skeptical.

No wonder cold calls (on average) result in 1 conversion out of 100 to 150.

Is there a better way?

You bet!

It’s called attraction marketing which consists of these steps…

Step 1: Find a problem you can solve for a target market.

Step 2: Demonstrate how you can solve that problem via some sort of free information. This could be a report, audio, video etc.

Step 3: Sift and sort pre-sold prospects so only the hottest ones engage with you over the phone or in person.

These three steps position you as a credible authority and expert on solving the problem your prospects face. By taking them through Step 2, you build a relationship. They now get to know, like and trust you.

And, in Step 3, you only talk to those who are pre-sold and willing to take the next step.

By the way, if you use the phone in any way in your business you may want to know about these…

5 Problems Facing Anyone Who Does Business By Phone

August 19, 2015

Why They WON’T Take Your Call

There’s a simple reason why prospects won’t take your call.
If you overcome this issue… then… the right prospects will almost ALWAYS be happy to speak with you. Otherwise, even those who could benefit from your product or service will never give you the time of day.
Want to know what it is?
Well consider this saying: “People like doing business with people they know, like and trust.”
Everyone in sales says this and agrees with it.
But hardly anyone knows how to get others to KNOW… LIKE and TRUST them.
And that’s why “they” won’t take your call. Because they don’t know you. Therefore there’s no way for them to like you. And, since you’re a stranger, they can’t possibly be expected to trust you, either.
Get it?
So then, how do you get prospects to know, like and trust you… so that… they’ll gladly (or at least less reluctantly) take your call.
I’ll explain that little “secret” in the next post.
Mean time, if cranking up your effectiveness on the phone is important to you… then… you just might benefit from this…
Free Phone Prospecting Strategy Session

August 13, 2015

Do You Make This Cold Calling Mistake?

Filed under: Uncategorized — Tags: , , , — Stan Billue @ 5:09 pm

A recent study I saw showed that a group of Realtors called something like 6,500 prospects.

The Realtors either asked for an appointment or a referral.

The end result was:

  • 19 appointments set
  • 11 referrals

These figures indicate a very low percentage of conversion.

Why so low?

In my opinion, it’s because the cold call was asking for too much too soon. Think about it: When you cold call, the people you’re calling do not know you. They are not expecting your call. They may or may not be interested in what you are selling.

Asking for an appointment or a referral is simply too big of a request.

Better: Offer valuable free info to establish a relationship first. Then follow up to move the relationship to the next level. But be careful. Because far too often people will accept a free report (or some other free info) just to get you off the phone.

So qualify.

Find out when they’ll be in the market for the product or service your free brochure or report discusses. See if the person is even considering making a purchase at some point. Otherwise, you’ll be sending out info to people who are not interested and don’t need what you offer.

Is your cold calling and inbound phone process up to snuff?

Find out how to improve it by going here…

August 12, 2015

Scary Sales Statistics

According to industry stats: The most effective B2B sales firms are 22% more likely (compared to other sales firms) to reinforce training at least once a quarter.

The problem is most sales training that is not reinforced on a daily basis is forgotten within 90 days. The solution is rather simple. Have salespeople go over core sales skills and strategies on a daily basis. Spending 15 minutes three or four times a day on strategic training yields the greatest results.


Because selling is a skill. Just like learning to play the piano. You can’t become good unless you practice, drill and rehearse the basics on a daily basis.

For more information, go here…

August 7, 2015

The Massive Failure Of Sales Training

Sales training works.

It’s as simple as that. In fact, a study spanning 24 years (which ended in 2014) tracked 650,000 sales people. The final analysis was that 74% of salespeople fail. The number one reason for failure was… lack of sales training.

Those who received and implemented proper training were at the top of their industry in terms of production and personal income.

Be that as it may, for most, sales training does not provide sustainable results.


Here’s what Sales Performance International found out:

Companies with good intentions put their people through intense multi-day training events hoping all of the content will “stick.” It doesn’t. The “in and out” nature of such training prevents the most critical aspect of training… reinforcement.

HALF of the content of a sales training event is lost in 5.1 weeks.

84% of sales training content it lost within 90 days.

According to Sales Performance International…

“In the absence of a well thought out, “programmatic” approach to sales training, most expenditures are made with good intentions, but largely wasted. Research indicates that without systematic, ongoing learning and reinforcement, approximately 50% of the learning content is not retained within five weeks, much less applied. Within 90 days, 84% of what was initially learned is lost.”

The Solution…

The Stan Billue Sales Training System.

Which is very simple and aligned with the needs of sales people…

Teach salespeople the basics in bite sized chunks. This helps salespeople to understand and internalize the content. For this to happen properly, the training must span several weeks. If too much is presented too soon (as in the typical multi-day events most companies opt for) sales people get overwhelmed.

Systematic on-going training on a daily basis. “Practice, drill and rehearse” has been the mantra of the Stan Billue System for over 30 years. Salespeople must make training a daily part of their routine. One hour of training broken down into short 15 minute sessions works extremely well.

Reinforcement of core skills. Most salespeople have trouble in two key areas. Namely, handling objections and closing. Objection handling and closing skills must be reinforced on a continuous basis. Stan Billue was adamant about the need to go over every part of the sales process a minimum of 16 to 21 times. This is how you make new skills stick.

By combining these elements of a successful sales training program, salespeople who have used the Stan Billue System report outstanding sustainable results.

Request a Free Phone Sales Strategy Session today.

Go here for details…

August 6, 2015

5 Problems Facing Anyone Who Does Business By Phone

CHICAGO – A FREE Research Report has just been released. This report is for salespeople and business owners who use the phone to handle inbound and outbound leads and customers. The report details the most pressing issues salespeople face when prospecting and selling on the phone. If your career or business depends on the phone… then… this is a must-read report.

Go here for Free Access…

The report details:

Why 3 out of 4 salespeople and business owners are doomed to failure and how to avoid being a victim!

Which “popular” lead sources will drain you of time and money… even though… all the experts tell you to use them!

3 of the biggest cold calling blunders to stop making now!

The single most profitable action you can take when a fresh lead comes in!

How 90% of salespeople and business owners handle inbound leads… and… why this strategy guarantees the lead will never become a customer!

Go here for Free Access…

This Special Research Report details the findings of several prominent industry studies about the sales industry. The Direct Marketing Association, Baylor University and the Fisher Institute are among the leading research authorities covered.

If you want to improve your ability to generate quality leads, convert prospects to customers and boost your sales and profits… then… this report is for you.

Go here for Free Access…

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